GB Maxis get hold of the reigns for Malaga 2022

2 April 2022
Posted in News
2 April 2022 Sadie Mason

In a fantastic boost to our European Maxibasketball Championship fundraising campaign, we are absolutely delighted to share news of a significant corporate supporter for the GB Maxibasketball national performance programme.

Today, we can announce that the LONDON REIGN SHOWCLUB, the capital’s premier entertainment venue in Mayfair, is supporting our GB teams on their quest to reach the medal podium at the XI FIMBA European Maxibasketball Championships in just under 12 weeks’ time in Malaga, which itself was crowned the European Capital of Intelligent Tourism & Culture 2020!  Speaking about the club and their support for GB Maxis, co-owner and fitness enthusiast, Asher Grant said:

“As one of London’s most exclusive nightclubs, REIGN has become a second home for many celebrities and professional athletes. Playing host to several NBA players over the years, we now look forward to supporting the GB team and keeping as many talented players in the game as possible.”

GB Maxis Programme Director, Sadie Mason MBE said:

“We are delighted to have the support of REIGN. Not only will the UK’s capital city be represented, but their generous donation has made it possible for everyone involved in this programme to represent GB on a European platform proudly and equally. REIGN is a premier venue and our GB teams also aim to perform at a high level, so it’s a good combination and we look forward to promoting the brand at the Championships”

Located in the heart of London, REIGN is described as the jewel in the Mayfair crown, combining music, performance theatre and aerial acts to give you a special night to remember. Events can be booked here:

Follow London Reign on instagram @LDNREIGN and check out their website:


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