GB Maxi basketball is delighted to announce European sportswear company JOMA SPORT as the OFFICIAL SUPPLIER of the apparel for its national teams competing at the FIMBA Pesaro 24 European Maxibasketball Championship this summer. With an excellent industry reputation, and as a proud family run business, Joma has forged its position as a heritage brand and is Spain’s leading sports clothing manufacturer. This resonates well with the high-performance ethos of our maxi-basketball programme and our investment in the sports continued legacy. Additionally, in partnership with SPORTING TOUCH, the 143 strong delegation of players, coaches, sports science and medicine team will showcase the Nuneaton-based sporting goods company’s bespoke-print services on Joma Sport/GB Maxis’ travel attire, kit bags, casual wear and opening ceremony uniforms.
GB Maxi basketball co-founder and Programme Director, SADIE MASON MBE said:
“We are very excited to announce this new corporate partnership with Joma Sport and Sporting Touch. It is a positive association that embodies quality service, high performance and accessibility and will undoubtedly raise the brand profile within maxi basketball, for which there is a growing global appetite. Maxi basketball receives no public funding, and we recognise the financial challenges and inequalities this can present in terms of training and playing costs. So, we appreciate that Joma Sport has gone the extra mile in fully sponsoring the playing uniforms and game warm-ups for all 10 GB Maxi basketball teams.
We are also grateful for the support of Sporting Touch in contributing to printing costs – after all that’s a lot of bodies to kit out! It’s clear that JOMA SPORT prioritises continued investment in its products and operations, as does Sporting Touch through its CSR actions. We look forward to representing our corporate partners with pride as we strive to step onto the medal podium in Pesaro.”
IAN RALPH – JOMA SPORT Regional Sales Manager added:
“We are thrilled to continue our involvement with the GB Maxi Basketball organisation, in partnership with one of our established team wear partners in Sporting Touch. Basketball is just one of the multi sports the Joma brand can provide and is well represented both with clients in the UK and on the international stage.
JOMA SPORT is involved in multiple sponsorships and collaboration projects including football, athletics, racket sports and rugby, many of them well established on long term agreements.
The cornerstone of the Joma brand in achieving maximum customer satisfaction, is offering the highest level of service, and the quality and guarantee of products to meet the needs and interests of its clients. Working with Mark at Sporting Touch, allows us valuable knowledge to select a range that matches the requirements for all 143 of the GB Maxi Basketball delegation.
We look forward to the prospect of medals in both European and International Championships with the GB Maxi Basketball team proudly wearing the Joma collection.”
MARK BRADBURY, Sporting Touch Director went on to say:
“As a Director of Sporting Touch, I am thrilled to announce a partnership between JOMA SPORT, GB Maxi Basketball and Sporting Touch Team wear. Sporting Touch has supplied Joma Team wear for over 15 years to sports teams and academies throughout the country. Also, a member of the GB Maxi Basketball 55+ team I have witnessed the positive impact GB Maxi Basketball can have on the overall physical and mental well-being for basketball players.
The GB Maxi Basketball national programme has an unbelievable team of volunteers: physiotherapists (always kept very busy), strength and conditioning coaches, mental well-being, nutritionist, and some of the country’s finest basketball coaches who all give up their free time to support the programme.
All 10 teams representing Great Britain at the European Championships in Italy this year and the World Championships in Switzerland 2025 will be wearing the Joma brand supplied by Sporting Touch. Hopefully we can bring back some silverware!”
