Meet The Team

GB Maxibasketball is coordinated by a committed group of people with many years experience of playing, coaching, sports science support and national team management in performance basketball environments. These include FIBA European Basketball Championships, Four Countries International Tournaments, Pre-Olympic qualifying tournaments, World University Games and more recently at FIMBA World Maxibasketball Championships. With the programme being integrated within a national Talent Pathway, remote medical support is available via the GB Basketball Chief Medical Officer.

Programme Coordinators

Former international players, Sadie Mason MBE and Emma Parslow have co-ordinated the GB Maxibasketball programme since its inception. Collectively, they work behind the scenes to manage recruitment, camp logistics, marketing and communications, whilst liaising closely with Basketball England, sponsors and external suppliers.

Sadie Mason MBE

Principal Coordinator

Sadie is an ex-England & GB international baller, and has seven years logistics experience having worked in a performance environment as Team Manager for England & GB U18 Women’s Basketball team (2011-18).

Emma Parslow

Training Camp Coordinator

Emma is also an ex-England international, and brings over a decade of National League (Div 1) experience, and knows what it takes to succeed in a performance environment.

Jesse Sazant

Coaching Programme Lead (Men)

Jesse is a well respected national and international coach, with 12 years service as the Canterbury Academy EABL Head Coach, five seasons as England U15 Men’s Head Coach and three stretches as England U16 Men’s Assistant Coach.

CJ Lee

Coaching Programme Lead (Women)

Coach Lee comes to us with national and international coaching experience, including as an England Talent Pathway Development Coach, England U18 Women’s Assistant (2013) and Wales Senior Women.

Mark Dayson

Sports Science Medicine Programme Lead

Mark is Director, Consultant Physiotherapist and Performance Coach at Dayson Physio & Sports Rehab. Mark currently works with the GB U20 Men’s Basketball Team, and has supported England Teams at 10 FIBA European Championships from U16 to U20 age groups, and has over 140 international game-experiences to his name.

Emma Seria-Walker

Covid Reporting Officer

Emma is an experienced Public Health England professional, and her guidance has been invaluable in ensuring the programme has continued to operate in a Covid-safe manner.

Louisa Smalley

Principal Team Manager (Women)

Louisa is a former basketball player and community coach who now runs her own business, as well as looking after her family.  She is a huge supporter of maxibasketball in the UK and abroad.

Roger Payne

Team Manager (Men 35+)
Based in the Midlands, Roger is a Level 3 basketball coach, and was agent to more than 20 British Basketball League players from 2009 – 2014. Over the past eight years Roger has worked to place over 40 young players in schools on scholarships in the States, and he continues to do that year upon year through his organisation ‘Ballers Heaven’.

Paul Openshaw

Team Manager (Men 50+)

Paul is a Construction Manager in Macclesfield. His past involvement in the game came via north west of England clubs Bury Lobos, Cheshire and Bury Wild Cats. Having lived in Canada in the early 2000s, he played in a masters local league there for three years.  Pauls says he still likes to keep active, and ‘shuffles around the half court’ at an over 40s 3X3 mini league. His words not ours!

John Hollis-Davies

Team Manager (Men 45+)

Known as ‘The Legend’, John Hollis-Davies is from the North West, and comes to us as founder of Liverpool Ajax Basketball Club.  He also instigated the creation of  Everton Tigers, a project created to counteract perceptions of racism at Everton. He was also their General Manager.


Get In Touch

We welcome all enquiries about the GB Maxibasketball programme and are happy to provide further information on how to join, either as a Player, Coach or member of our Sports Science & Medicine Team. Please give brief details using the contact form below of your can email us

Let’s Talk

You can contact us directly by email at

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