Meet The Team
GB Maxibasketball is coordinated by a committed group of people with many years experience of playing, coaching, sports science support and national team management in performance basketball environments. These include FIBA European Basketball Championships, Four Countries International Tournaments, Pre-Olympic qualifying tournaments, World University Games and more recently at FIMBA World Maxibasketball Championships. With the programme being integrated within a national Talent Pathway, remote medical support is available via the GB Basketball Chief Medical Officer.
Programme Coordinators
Former international players, Sadie Mason MBE and Emma Parslow have co-ordinated the GB Maxibasketball programme since its inception. Collectively, they work behind the scenes to manage recruitment, camp logistics, marketing and communications, whilst liaising closely with Basketball England, sponsors and external suppliers.

Sadie is an ex-England & GB international baller, and has seven years logistics experience having worked in a performance environment as Team Manager for England & GB U18 Women’s Basketball team (2011-18).

Emma is also an ex-England international, and brings over a decade of National League (Div 1) experience, and knows what it takes to succeed in a performance environment.

Jesse is a well respected national and international coach, with 12 years service as the Canterbury Academy EABL Head Coach, five seasons as England U15 Men’s Head Coach and three stretches as England U16 Men’s Assistant Coach.

Coach Lee comes to us with national and international coaching experience, including as an England Talent Pathway Development Coach, England U18 Women’s Assistant (2013) and Wales Senior Women.

Mark is Director, Consultant Physiotherapist and Performance Coach at Dayson Physio & Sports Rehab. Mark currently works with the GB U20 Men’s Basketball Team, and has supported England Teams at 10 FIBA European Championships from U16 to U20 age groups, and has over 140 international game-experiences to his name.

Emma is an experienced Public Health England professional, and her guidance has been invaluable in ensuring the programme has continued to operate in a Covid-safe manner.

Louisa is a former basketball player and community coach who now runs her own business, as well as looking after her family. She is a huge supporter of maxibasketball in the UK and abroad.


Paul is a Construction Manager in Macclesfield. His past involvement in the game came via north west of England clubs Bury Lobos, Cheshire and Bury Wild Cats. Having lived in Canada in the early 2000s, he played in a masters local league there for three years. Pauls says he still likes to keep active, and ‘shuffles around the half court’ at an over 40s 3X3 mini league. His words not ours!

Known as ‘The Legend’, John Hollis-Davies is from the North West, and comes to us as founder of Liverpool Ajax Basketball Club. He also instigated the creation of Everton Tigers, a project created to counteract perceptions of racism at Everton. He was also their General Manager.